Isabella Lu

Always driven to succeed, Isabella Lu enjoyed a decade long career as a senior sales executive in the highly competitive automotive industry before making the switch to real estate. Her extensive business knowledge was kick-started with tertiary studies in accounting, commerce and human resources management.

Isabella’s clients are often impressed by her background, but it’s her astute negotiation skills that draw the most praise. She’s also known for her ability to assess market sentiment, accurately determine property values and formulate effective marketing campaigns.

“My specialty is sourcing prestige property for clients looking to reside in Boroondara,” Isabella says. “It’s important to match the right people with the right property.”

Although Isabella has negotiated many top end sales in the Boroondara area. Amongst her loyal clients of Chinese background and across the wider community, Isabella is known for being honest, trustworthy and dedicated to facilitating successful outcomes for all parties. In her own words, her philosophy is “service first, sales later.” A natural problem-solver, Isabella aims to provide a level of service that smooths over any difficulties in the process of buying or selling. Her clients feel confident and assured as they navigate the next step in their real estate journey.