Jellis Craig unveils new brand identity, signalling a bold evolution in Australian real estate

Lilli Murphy

July 2025

We are beyond thrilled to unveil our new brand, revealing a refined visual identity that will celebrate our reputation while hailing in the next era of its evolution.

The new identity comes after an 18-month brand transformation journey, completed in close collaboration with leading creative agency Principals.

Designed to future-proof the business in a rapidly evolving property landscape, the rebrand positions Jellis Craig to expand market share while maintaining its proud tradition of quality and integrity.

The real estate marketplace has changed dramatically in recent years. This brand evolution reflects our commitment to stay ahead of that curve and to visually represent the calibre of our service and team," said Andrew McCann, CEO of Jellis Craig.

“We knew our brand was strong, but like any great organisation, we took the opportunity to modernise. This new identity is about evolution, not revolution, it's thoughtful and strategic.”

Principals was appointed after a competitive tender and delivered a sophisticated, evolutionary design solution. This meant Jellis Craig retained the hallmarks of our well-recognised logo while introducing a more modern, digitally adaptable design.

A new single-line monogram replaces the previous stacked format, enabling a cleaner, more sophisticated presence across digital platforms where client engagement increasingly begins.

The refreshed brand colours – carbon, white, sage and linen – are designed to complement each other, combining to create a more sophisticated and balanced palette. A new graphic design motif across business cards, boards, brochures and more, has also been developed, utilising visual elements of the font to draw the eye and catch attention with a consistent visual narrative.

At the heart of this transformation lies Jellis Craig's enduring values: connection, integrity, and excellence. These foundational principles remain central to its growth strategy and are now powerfully reflected in a visual identity aligned with premium standards and modern expectations.

Principals Director Tim Riches said: “The refreshed Jellis Craig brand needs to deliver aspirational sophistication and personal approachability. To be a power-player in highly competitive markets across Melbourne and greater Victoria. This was a nuanced task that required strategic design thinking and a solution with creative flexibility and balance.”

The new Jellis Craig brand is more than a logo, it’s a statement of who we are today and where we are headed,” Said Jellis Craig Head of Marketing Nichola Emmins, who has overseen the extensive project.

If you have any questions regarding the new Jellis Craig brand, please do not hesitate to contact one of our property specialists today.