Luke D'Emanuele
Luke D'Emanuele
Property Management Marketing Coordinator
Jellis Craig Geelong
Geelong | Geelong Property Management
About Luke
Luke JJ D’Emanuele is a Marketing Coordinator with Jellis Craig Geelong Property Management, bringing a strategic, creative and highly adaptable approach to strengthening brand presence, engagement and communication across digital and local channels.
With over a decade of experience spanning digital marketing, brand development, content production and sales-led environments, Luke offers a well-rounded understanding of how storytelling, data and strategy intersect to deliver meaningful results. His background includes working across education, corporate, government and small business sectors, where he has consistently driven audience growth, engagement and brand consistency through multi-channel campaigns.
In his role at Jellis Craig, Luke leads the planning and execution of digital and local marketing initiatives that support the property management team and enhance the client experience. From social media strategy and content creation to video production, newsletters, agent profiles and community partnerships, he applies a detail-driven and brand-conscious approach to every touchpoint. His work is guided by performance insights, ensuring campaigns remain purposeful, measurable and aligned with business goals.
Luke holds a Master of Communications (Journalism & Digital Media) and combines creative storytelling with data-informed decision-making. He is particularly skilled in translating complex ideas into clear, engaging content — a strength further shaped by his work as a fiction writer, where narrative, structure and audience connection are central. This creative foundation allows him to bring depth, clarity and originality to brand messaging while remaining grounded in strategy.
Known for his collaborative mindset and calm professionalism, Luke works closely with internal teams, corporate stakeholders and external suppliers to deliver cohesive, high-quality marketing outcomes. He is also experienced in event management, live hosting and brand representation, contributing to initiatives that build community connection and brand goodwill.
Outside of marketing, Luke continues to write fiction and creative works, maintaining a strong passion for storytelling in all its forms. This creative discipline underpins his belief that strong brands — like strong stories — are built on authenticity, consistency and emotional connection.
Luke’s approach is defined by clarity, creativity and accountability, ensuring every project supports both the Jellis Craig brand and the people behind it.
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