Why selling in winter might be your best move
Teleisha Thomas
March 2025
At Jellis Craig, our agents achieve outstanding results year round, and the numbers prove winter is no exception. Across June, July and August 2025, we sold more than 815 homes, an increase of 23% from the same period in 2024. Winter 2026 is shaping up to be bigger again.
Market conditions
Fewer listings hit the market in winter, and that scarcity works in your favour. When supply tightens, well-presented homes command attention and sell. Last winter, the Jellis Craig network achieved an average clearance rate of 82%, up 7 points on the year prior.
"When stock is low, genuine demand concentrates. Sellers who move before the spring rush aren't missing the market. They're ahead of it."
Andy McCann, CEO, Jellis Craig
Buyer behaviour
The buyers searching in June and July are decisive. They have real reasons to move; a growing family, a job change, a property they've already missed out on.
"In winter, I consistently see buyers who've been in the market for months, ready to commit. When a well-presented home comes up, they move quickly and confidently."
Charlie Atkins, Jellis Craig Fitzroy
Seller advantage
Sell during winter and you'll head into Melbourne's most active selling season as a buyer with certainty. With your sale behind you, you can move on the right property without the hassle of a simultaneous campaign.
Presentation
Before your open for inspection, run the heater or light your fireplace and make your home feel warm and lived in. Fresh flowers, clean windows, and a tidy front garden create a strong first impression even on grey days. Keep paths clear and address any moisture or mould early.
Ready to make your move?
Find out what your home is worth. Request your appraisal today.
