In Focus

Jellis Craig Through The Years

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Felicity Allen

Felicity Allen - Marketing Communications Manager and Jellis Craig Foundation Board Member

November 2021
1991

Richard and Alastair auction their first house together at Isabella Grove, Hawthorn.

Richard Jellis and Alastair Craig co-found their real estate business, Richard Jellis & Company, over sandwiches and a handshake at the Royal South Yarra Tennis Club.

In the early 90s, property marketing consisted of black and white sketches printed in the local papers and no photos on signboards.

1994

Jellis Craig sells historically significant “Astolat” on Riversdale Road in Camberwell.

With Alastair becoming a fully licensed real estate agent, the business name changes to Jellis Craig.

1997

Jellis Craig continues its growth and reign over the inner eastern property market.

2000

Jellis Craig opens its second office in Balwyn.

2001

Jellis Craig sells iconic “Frognall” on Mont Albert Road for the highest sale price achieved for a residential property in the City of Boroondara.

2004

The brand continues its growth in the inner eastern suburbs of Boroondara, investing in community partnerships and local advertising to increase the brand’s awareness.

2010

Transition from a joint venture business model to a franchise operation and subsequently opening the door for new offices to join the business.

2011

Nick Dowling joins the business as CEO with a view to strategically expanding the business into more premium locations, including regional lifestyle offices.

2013

In 2013, Real Estate Group Bennison Mackinnon merges with Jellis Craig to form a boutique Stonnington group, Jellis Craig Bennison Mackinnon, servicing the inner south east suburbs.

The Jellis Craig Foundation is formed in commitment to active community service. Since then, the Foundation has raised over $1.6 million, making an impact to communities internationally, nationally, and locally.

2014

The brand says goodbye to the green and gold branding and ushers in a new era for the business with a brand refresh.

2021

Jellis Craig acquires the Greg Hocking group as part of their continued strategic expansion across Melbourne’s premium locations.

2023

Jellis Craig hosts inaugural Property Event at The Glasshouse for 450+ guests, featuring Property Economist Tim Lawless, Demographer Bernard Salt, and industry experts. The network expands into Geelong & the Bellarine Peninsula with new office locations and metropolitan acquisitions.

2024

In 2024, leadership at Jellis Craig evolved as previous agent and Managing Director of the Stonnington hub, Andrew McCann took the helm as CEO, while former CEO Nick Dowling moved into the position of Chairman on the Jellis Craig Corporate Board.

Jellis Craig hosts second annual Property Event featuring housing market expert Richard Temlett, Demographer Bernard Salt, and industry leaders.

2025

Chisholm and Gamon merge with Albert Park Group to create a three-office powerhouse across Port Melbourne, Albert Park and Elwood, strengthening the network's bayside presence.

Jellis Craig unveils refreshed brand identity with new positioning: "Your connection to something greater." 

“This brand evolution reflects our commitment to stay ahead of that curve and to visually represent the calibre of our service and team. We knew our brand was strong, but like any great organisation, we took the opportunity to modernise. This new identity is about evolution, not revolution, it’s thoughtful and strategic.”

Andrew McCann, Jellis Craig Chief Executive Officer

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