Expert eye:
Identifying growth opportunities in Victoria

Cate Bakos, Buyers Advocate   |   7 mins
Expert Eye — identifying growth opportunities in Victoria

While Victoria's property investors have faced recent headwinds from tighter rental reforms, additional land tax, and higher interest rates, the landscape is changing rapidly, and positive opportunities are emerging in the current market.

Victoria's rental market strength
The supply and demand equation has moved in favour of rental providers. While conditions are difficult for many renters, the increasing population in tandem with the rental housing shortage has put upwards pressure on market rents. Not only has Victoria delivered strong rental growth for landlords since 2020, but the gross rental yields for rental providers have also increased. From a capital city point of view, Melbourne's median rental yield has historically sat around 3.1%, second lowest to only Sydney's since the market peak in 2022. With static capital growth, a shrinking rental property pool and rising rents, Melbourne's gross rental yield median now sits at 3.7%, higher than Sydney, Brisbane, and Adelaide. With these increased returns for investors, Victoria has experienced strong demand throughout the last two years from interstate rental providers.


3.7%
Gross rental yield median, Melbourne

February 2025

Gross rental yields, dwellings

Gross rental yields - dwellings

Source: Cotality, February 2026

Interstate investors take notice
While WA, NT, SA and QLD's capital values surged during Victoria's static phase, Melbourne now presents a compelling value proposition. With five of our capital cities' median dwelling prices now more expensive than Melbourne's, the nation's second-largest city offers arguably the best opportunity in the country. Some investors subscribe to the mean reversion theory; mean reversion implies that an asset's value will return to its historical mean over time. In the case of Melbourne's property market, the ratio between other capital city values and Melbourne's values are currently at historical highs, suggesting that the various ratios will eventually return to historical norms. Melbourne's relative value, when contrasted against other capital cities is viewed opportunistically by many investors.


With five of our capital cities' median dwelling prices now more expensive than Melbourne's, the nation's second-largest city offers arguably the best opportunity in the country.

Change in dwelling values

Gross rental yields - dwellings

Source: Cotality, Index Results as at 28th February 2026


Private investors represent the lion's share when it comes to providing housing. Less than one in ten rental properties are owned by the government.

Tax benefits for property investors
Aside from the capital growth and rental returns, investors also benefit from negative gearing and depreciation tax benefits. Our federal government recognised long ago that housing is a shared burden for both the states and private investors. In fact, private investors represent the lion's share when it comes to providing housing. Less than one in ten rental properties are owned by the government.

Negative gearing was introduced in Australia 90 years ago to promote housing construction. While it's a popular election topic, and one of consistent social debate, the reality is that our governments (both State and Federal) have saved significant money by apportioning a large responsibility of housing to private investors.

Effective losses are recognised by the ATO, and these losses are partially offset with a reduction in tax payable. Depreciation considers the wear and tear of the materials within a property. These are considered as losses, and as such, investors can also claim a reduction in their tax bill based on the depreciable components of their property and the associated cost to replace them. While reduced taxes are a benefit, they should never be a reason to invest.

Property investment is complex, and it is never a one-size-fits-all approach. Property investors often approach the task with the quest for the "Holy Grail"; high capital growth, high rental returns, low market volatility risk, and high rates of tax benefits. Unfortunately, this approach is flawed, as the four attributes can't be achieved in unison.

Location and property fundamentals
Typically, a well-located property with access to cafes, schools, public transport, parks/water and lifestyle amenity will perform well in the long term. But aspects such as street appeal, demographic profile, suburb crime rates, financial outgoings, dwelling quality, floorplan, orientation and noise all have a bearing on the asset's growth rate.

A skilled investor will be able to identify gentrifying areas based on statistical evidence and planning/civil infrastructure advancements. Whether it be an established ‘blue chip' area, or a lucrative ‘up and coming' location, outperforming capital growth is the prize.

Many investors assume that land size is key to capital growth. However, land value is the critical ingredient. Whether the land is a 100 sqm parcel in the inner ring or a 700 sqm block in the outer ring has no bearing on the capital growth prospects. The other attributes must align for a property to outperform.

The role of property management
An important consideration in our current market relates to rental compliance and minimum standards. The costs to rectify a property that doesn't meet minimum rental standards can erode profits quickly if the dwelling is in poor condition. The need for clear direction from property management professionals has never been more important. Property managers can assist not only with the selection of a suitable renter and effective communication between the parties. Nowadays they are a valuable resource for supporting their rental providers with compliance checks, advice on improvements, and assistance with meeting minimum rental standards.


While I've discussed Victoria's recent headwinds, our city remains favourable for investors for many reasons. The long-term outlook is enormously positive. Civil infrastructure investment has been considerable over the last decade, from hospitals to roadways, tunnels, and expanded rail networks. Forecasted population growth will see Melbourne outpace Sydney in the next decade, and our regions will continue to benefit from skilled migration and exciting masterplans.

Melbourne was ranked fourth in the world's most liveable city by The Economist in 2025, and for good reason. Relative affordability, our European café culture and sporting appeal will continue to hold our beautiful city in high stead for decades to come.


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