Property videos are missing the mark; Jellis Craig drives innovation to reach international buyers
Posted on March 20, 2015
Jellis Craig is driving innovation with better ways to market property to international buyers.
Nick Dowling, CEO Jellis Craig says “we are committed to finding new ways to match local and international buyers with sellers, to achieve the best possible results for our clients”.
“As specialists in marketing property internationally, we know some countries, such as mainland China, are unable to use Facebook, Google, Twitter, Instagram, Vimeo or YouTube. Currently, YouTube is the industry standard for hosting property videos in Australia.”
“This means property marketing strategies used by many Australian agencies and leading real estate websites are unable to extend their reach into mainland China” said Mr Dowling.
Jellis Craig has recognised listings on most real estate websites are not actively facilitating the delivery of property videos into mainland China, something many agents and vendors would be unaware of.
Jellis Craig is dedicated to ensuring buyer audiences in countries such as China have access to view video online.
With specialist knowledge, the Jellis Craig International Liaison team utilise a Chinese video hosting service to deliver property videos into mainland China. In addition, the team are able to effectively promote property videos via Chinese social media and jelliscraig.com.au for better reach into the international market.