Jellis Craig secures another win on Channel 9’s The Block
Posted on April 28, 2015
Jellis Craig’s Andrew McCann and Carla Fetter have again lead an unrivalled auction campaign to deliver a win for Deanne and Darren Jolly on The Block Triple Threat.
This is the second subsequent win for the team, having previously secured a win for the Voss brothers on The Block Glasshouse.
The televised auction saw, 4/27 Darling Street, South Yarra go under the hammer with five qualified buyers. Supported by auctioneer Damien Cooley, Jellis Craig sold the apartment for $2.29 million against a reserve of $1.455 million.
With specialist knowledge of the South Yarra prestige market, Jellis Craig quickly identified the properties winning attributes and implemented a sophisticated and unique marketing campaign.
Andrew McCann said “The approach was unrivalled by competitors to include such innovations as a unique 3D scan of the property designed to better reach our network of registered interstate and international buyers”.
“Many people were attracted to the property as fans of the show, but with our local South Yarra expertise, we were able to quickly establish serious interest from qualified buyers, ensuring we went into auction night with the confidence we could deliver the best result for Dea and Darren”.
After experiencing bitter disappointment in the previous season of The Block, the Jolly’s approached Jellis Craig to deliver them a winning outcome second time around.
Deanne said “We took a different approach this time. With all the hard work we have put into delivering The Block’s best apartment, we wanted to have the confidence we were working with the team that could deliver us the win.”
“Jellis Craig are the go-to team for South Yarra and the prestige areas around Stonnington. They know the people and understand this market is sophisticated.
They know the right approach to take and how to engage the right buyers”.