A little about me
With significant experience in project marketing, operations, advertising and sales, as well as a track record in successfully marketing premium projects, Clare Johnston brings a wealth of knowledge and strategic insight to her role as Director of Project Marketing with Jellis Craig Boroondara.
Creating and executing innovative sales and marketing campaigns for off-the-plan projects is one of Clare’s core strengths. She is able to read the market and tailor campaigns that not only reflect unique project attributes but also highlight their value to prospective purchasers. This, coupled with her knack for creating compelling marketing strategies, has seen her play a pivotal role in the success of numerous projects throughout her career to date.
“A professional highlight has been the opportunity to successfully market Australia 108, the tallest residential tower in Australia,” says Clare.
Leveraging the extensive Jellis Craig network, Clare maximises exposure on every development and is known for going the extra mile to ensure Jellis Craig projects achieve an enviable level of media interest and buyer enquiry.
Ambitious and industrious, Clare is highly regarded for her ability to create powerful strategies that capture the interest of both local and international buyers.
“I understand what engages a range of buyers and enjoy implementing effective marketing approaches to attract both local and international purchasers.”